AJ.Let's connect

Creative marketing strategistLafayette, Indiana

Make attentionmean something.

I turn crowded markets into clear stories—and clear stories into campaigns people notice, remember, and act on.

See how I think

Strategy × story × community

Abstract editorial composition reading Attention is crowded. Recognition is earned.
The work starts here.ASH / 01
Integrated marketing✦Brand storytelling✦Community connection✦Media strategy✦Creative that converts

01 / The point of view

People don't need more noise.

They need a reason to care. I bring the instincts of a storyteller, the discipline of a strategist, and the energy of someone who genuinely loves connecting businesses with the people around them.

Less wallpaper. More spark.

02 / The method

From first spark
to follow-through.

01

Find the signal

Audience insight, local context, and the one truth worth building around.

02

Shape the story

Positioning and copy that sound human, specific, and impossible to confuse.

03

Build the moment

Integrated campaigns across broadcast, digital, social, events, and community.

04

Make it move

Relationship-led execution, organized follow-through, and ideas that get finished.

03 / Campaign lenses

Ideas built for
real life.

Three examples of how I find the human angle inside a business goal.

A

Arts + culture / milestone campaign

Make the anniversary feel like an invitation.

Turn a business milestone into a community moment through visual storytelling, broadcast, streaming, social content, and the energy of a live event.

StoryMedia mixExperiential
B

Health + wellness / seasonal relevance

Meet the audience in the moment they're already living.

Connect a brand to fall sports, active families, and local routines—then carry that relevance from television to digital follow-up.

AudienceTimingConversion
C

Local business / relationship strategy

Build trust before building the media plan.

Start with listening. Find the real pressure point. Create a clear, right-sized path forward—and stay close enough to make sure the work gets done.

DiscoveryStrategyFollow-through

The home field

Greater Lafayette

Community isn't a demographic. It's a relationship.

Lafayette, West Lafayette, and Tippecanoe County are more than a market on a map. They're where local owners take chances, families build routines, artists make something new, and good ideas can change the texture of a place.

04 / The story so far

Part strategist.
Part storyteller.
All in.

My career has moved through media, creative agencies, sales, education, and community engagement. The common thread is simple: understanding what matters to people, then building the connection.

Ashley Jelliffe smiling in a cream sweater and round glasses
Ideas work better with a little warmth.

Now

Account Executive

Star City Broadcasting

Integrated local campaigns spanning television, streaming, digital, social, events, and creative production.

Community

Community Engagement + Program Operations

STEAM Academy

Programs, partnerships, outreach, and the details that turn big ideas into meaningful experiences.

Creative

Account Executive

Tucci Creative

Client relationships and creative marketing shaped around distinct brands and real business needs.

Earlier chapters

Media, business + community

Radio Disney · Comcast Business · Boy Scouts of America

A foundation in audience connection, consultative sales, live experiences, and mission-driven work.

05 / Foundation

BA

Mass Communications + Journalism

Graphic Design minor

Batten University

formerly Virginia Wesleyan University

06 / Start something

Have a role,
project, or
wild idea?

Put it here. Whether it's a marketing challenge, a creative collaboration, or a conversation worth having—I'm listening.

Prefer LinkedIn? Connect there

Your email stays private. Your message goes directly to Ashley.

The next good idea

Let's make
something matter.

For integrated marketing, creative strategy, media, storytelling, and community-minded work.

Start a conversation